meta

The meta element can represent document-level metadata with the name attribute, pragma directives with the http-equiv attribute, and the file's character encoding declaration when an HTML document is serialized to string form (e.g. for transmission over the network or for disk storage) with the charset attribute.

<html>
<head>
 <title>World Wide Web Consortium (W3C)</title>
 <meta charset=utf-8" />
 <meta name="description"
 content="The World Wide Web Consortium (W3C) is an international community
 where Member organizations a full-time staff
 and the public work together to develop Web standards." />
 <meta name="keyword" content="W3C  CSS SVG Web standards" />
</head>
<body></body>
</html>
World Wide Web Consortium (W3C)
Read more on w3.org